Home

Ads
   Introduction
  
1880s-1910s
  
1920s
  
1930s
  
1940s
  
1950s

Postcards
   Hotels
   Train Stations
   Offices, Docks

Other Ephemera
   Trains
   Ships
   Hotels
  
Logos

Lists
   Hotels
   Ships
  

Books

 

Logo History

Canadian Pacific has had numerous creative and striking logos since the company was founded in 1881.  The company produced an illustrated history of the designs in 2006 to mark the CPR's 125th anniversary but unfortunately it is no longer in print.  

This scroll is actually a revision of an earlier scroll printed in 1990, also out of print.  Should you happen to find a second-hand copy of the new version you might be interested to know that in order to fit in an additional fifteen years of logo development, it had to delete some of the details of the earlier logos:

Canadian Pacific lived out its construction years having only "Canadian Pacific Railway" in block letters as its company logo.  The only distinctive flight of fancy the company would allow itself was to arrange the words "Canadian Pacific" in an arched quarter circle on its boxcars.  After the driving of the last Spike on November 7, 1885, Canadian Pacific readied itself for the first transcontinental train run leaving Montreal and Toronto on June 28, 1886.  With the inauguration of the transcontinental train service came  the need for a more appealing timetable.  This new folder had to be properly identified.  The company name should, at the very least, be presented in a pleasing but eye-catching manner.

The 2006 version also doesn't clearly explain the overlap in logos in the 1920s: the circular logo was used on motive power and rolling stock while the older beaver crest remained on the timetable covers.

Below are the versions of the CPR logo that pertain to the time span covered by this web site.     

 

1886-1888

1889

1890-1897

1898-1929

         

"Twenties"
1917-1929

"Thirties"
1929-1946

"Forties"
1946-1949

"Fifties"
1949-1959

"Sixties"
1960-1967


V
ariations of the Thirties Logo

As the official history mentions, the Thirties logo was designed to be customized for each division of Canadian Pacific and, in cases, for individual components of these divisions.  The CPR site only illustrates the railway version of this logo so I have put together my own collection of the other variations.  These illustrations are all taken from various pieces of ephemera and are sometimes very small to begin with which is why many of the scans are low resolution.  The selection will continue to grow as I obtain more memorabilia from this period.

Railways        

     

 

 

 

 

Steamships        

Hotels

 

Air Lines        

       

 

 

 

 

Corporate        

 
Other        

 

 


Variations of the Fifties Logo


The official CP history makes no mention of this, but an angled bar was sometimes added to the bottom of the Fifties logo to hold the names of the various divisions.

     
     

The Airline Logos

I guess the beaver just wasn't cutting it as a mascot of the jet age because he was replaced in the 1950s with the much more aerodynamic - but equally patriotic - Canada goose.   Like most other divisions, the airline  logos didn't actually appear on the airplanes themselves, but on various printed materials such as luggage tags and timetables. 

 

1943-1946

1946-1949

1950-1957

1958-1961

1961-1968

The original airline logo actually first appeared in 1943 with a slightly different airplane illustration as shown here: 

 

In either case, it's quite mystifying how the designers of CPR's striking logos could have come up with an airline insignia that depicts an aircraft hurtling towards earth.

 

 

RETURN TO TOP